What happens every year on September 8th? That’s right – Star Trek Day! To celebrate the occasion, a special photo activation took place at the Alexa Centre Berlin, showcasing the Star Trek theme and highlighting the importance of sustainability. Visitors were invited to embark on a galactic mission in a Captain’s Chair in front of a photo wall made from recyclable materials. Before having their photo taken, participants could answer a few questions on an iPad, which then revealed their personal space mission. Even the legendary Mr. Spock made an appearance. HAMMER Promotion was proud to set up, organise and manage this cosmic adventure.