Over 20 years of experience

And more than 900 projects

HAMMER Promotion GmbH is an owner managed full service event agency founded in 2004. Based in Berlin, it has managed national and international projects since its inception.

The team combines expertise from various fields event management, marketing, set construction and design, sales and special promotions, as well as talent management.

The core business focuses on conceptualizing, organizing, and executing international events such as film premieres, upscale receptions and incentives, gatherings, and after show parties of various scales, targeted marketing and PR campaigns including the design and decoration of exhibition booths, as well as the care of national and international VIPs.

The aim of the event is always to work in a target group orientated, sustainable and cost sensitive manner by responding to individual needs.

Whether it’s nationwide location scouting, guest management, technical execution, equipment and decoration, personnel and artist booking, or catering we offer you a comprehensive service and, if needed, take care of the event concept, project management, and implementation including coordination of all trades.

In addition, we offer you customized guest management and are happy to handle the physical or digital invitation dispatch including RSVP coordination, as well as ensuring smooth accreditation on the day of the event. For this purpose, we provide professional and modern equipment, our unique guest list program and trained personnel.

From classic promotional activities to impressive decorative structures and art installations, unconventional guerrilla actions, as well as nationwide promotion or walking tour acts to increase the awareness of your product, we develop creative, individual, attention grabbing and holistic promotion and marketing concepts that guarantee a sustainable connection between the consumer and the brand.

The developed creative concepts focus on places that are relevant to the target audience and attract a large number of visitors to ensure maximum output. We also take into account hashtags or similar strategies to ensure dissemination of the action across social media channels.

Furthermore, as part of the overall organization, we handle all pre-negotiations with the venues, obtain permits, book and brief  with the venues, obtain permits, book and brief appropriate personnel and provide daily reports to you.

We provide highly trained personnel in the areas of security, VIP guiding, and chauffeur service. Our personnel possess all required certificates and have many years of professional experience. We ensure that our staff is always up to date with the latest developments in the security and driving sectors.

We are happy to take care of all logistics for your guests and ensure smooth operations. Developing security concepts and obtaining relevant special use permits are also among our competencies.

With our extensive experience in partnering with automotive companies, we are also able to offer you benefits from our favorable hotel conditions and contacts.


Our clients include, among others:



+49 30 34 64 93 35-0

+49 30 34 64 93 35-0