To accompany the campaign for the successful ‘Jurassic World’ franchise, HAMMER Promotion brought a giant 4m high and 11m long Tyrannosaurus Rex out of hibernation. The campaigns attracted a huge audience and ensured maximum clicks in the social networks. For a whole 4 weeks, over 1 million visitors marvelled at the dinosaur, complete with jungle backdrop and large, glowing logo, in the Mall of Berlin. At the video shoot in Cologne, the T-Rex was the backdrop for the main actors in front of the cathedral to shine at the big premiere the following day and was then staged for a further 2 weeks in front of the main entrance to the Cinedom. And in the summer, we set up the dinosaur in the Jurassic Park at the Elbenwald Festival!