Supporting to the campaign for the third part of the successful franchises “Jurassic World“, HAMMER Promotion awoke a giant 4m high and 11m long Tyrannosaurus Rex from hibernation. The following stations attracted many people and ensured maximum clicks on social networks. For a whole 4 weeks, over 1 million visitors marveled at the dinosaur alongside a jungle backdrop and a large, glowing logo at the Mall of Berlin. Following this, there was a video shoot with the main actors at the Rheinufer, to shine at the grand premiere the next day. Before falling back into hibernation, the T Rex stood for two weeks in front of the main entrance of Cinedom, accompanying the film’s release.